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It was here that she met Phil Knight, who was at the time teaching accounting classes at the university.Knight had overheard that Davidson was in search of extra funds in order for her to take oil painting classes, so he offered to pay Davidson to do some freelance work for his company, then named Blue Ribbon Sports (BRS).There are thousands of dating sites out there, so what makes us special?Well, we pride ourselves on offering a first class service, without making you pay the price tag for it!Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). on May 30, 1971, the company adopted the Swoosh as its official logo the same year.Carolyn Davidson, a student at Portland State University during the time Knight taught there, created the logo, attempting to convey motion in its design.Nike's endorsements of Michael Jordan, Le Bron James and Kobe Bryant in basketball, Cristiano Ronaldo in football, Tiger Woods in golf, and Roger Federer and Rafael Nadal in tennis are among the 15 biggest athlete endorsement deals in sports history.
Over the ensuing weeks, she created at least a half-dozen marks and gathered them together to present to Knight, Bob Woodell and Jeff Johnson (two BRS executives) at the company's home office, at the time located in Tigard, Oregon.In 1995, Nike began using the stand-alone Swoosh as its corporate logo as a form of debranding, and continues to use it that way today, while also using a simple black color palette for the Swoosh.One of the most recognized brand logos in the world, the Swoosh has made Nike one of the most successful brands and most highly valued. Nike spends about 10% of its annual revenue on advertising and promotions. Greyser has described the logo as "the living, vibrant symbol of the firm".The logo has undergone minor changes from its original design in 1971, today most commonly seen as a solo swoosh, although for much of its history, the logo incorporated the NIKE name alongside the Swoosh.Over the years, the orange and white color palette has traditionally been used on the logo, although most recently a solid black swoosh has gained significant popularity.