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Moreover, experts are split on whether even a hilarious, popular ad will actually translate to increased revenue and awareness.
In some cases, a funny ad can cause a so-called “vampire effect” in which viewers remember the ad, but not the product or company it’s associated with.
When it’s effective, a funny ad can grab attention and inspire positive feelings for a brand.
According to Deutsch, it had “paid for itself before it ever ran” and went on to pick up multiple Cannes and Clio awards.
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Your job, as an advertiser, is to cut through the noise and stand out with a message that’s relevant, different, and effectively represents your brand identity.
They’re shareworthy: For maximum exposure, your ad should make people want to talk about it with other people, both in real life and on social media.